From Double Faults to Serving Success: Lucra Teams Up with TennisONE
Tennis is freakin’ tough. Yet, 26 million Americans play recreationally, just as many as golf. And 90M Americans watch professional tennis. That’s one in four people!
From McEnroe, Sampras, and Agassi to Billie Jean, Serena, and Coco, the US has dominated world tennis for decades. Of course, we'd be remiss to not mention The Big Three, Alcaraz, and so many other international stars that have won titles and gifted us with scintillating performances.
What’s crazy though, is that until now, fans have never been able to challenge each other to predict player performances and outcomes. How many times have you sat in the stands or sunk into your couch, trying to guess who’s going to win more points, serve more Aces, or commit more double faults?
Until today, fans were restricted to handshake wagers, transacted via Venmo, or bet a “I’ll buy you a beer” that never was paid out. That offline behavior is being brought online.
We are thrilled to announce Lucra’s partnership with TennisONE App, who will integrate our technology to propel its mobile platform to new heights, allowing fans to challenge each other to real-money contests on ATP, WTA, and Grand Slam tournaments! TennisONE is the global hub for all tennis fans, serving nearly one million fans across the world.
By leveraging Lucra's technology, TennisONE will expand its functionality, allowing US-based users to participate in real-money contests related to their favorite tennis tournaments and players. Lucra will help TennisONE to foster social connectivity, strengthen customer loyalty, and unlock new revenue streams.
With this announcement, Lucra is also officially launching its professional sports Software Development Kit (SDK) to provide enterprise partners a secure and trustworthy real-money gamification engine. This innovative SDK will revolutionize the sports industry by allowing fans to compete against each other for real money inside platforms familiar to them.
First stop? The Australian Open. While the water may spin backwards there, we’re looking forward to riding the waves of this Grand Slam with a splash of skill and a sprinkle of luck.
For more information, you check out the press release below (linked) or shoot us a message!