POWER PLAYER: QUINTAR
Sankar Jayaram
Chief Executive Officer
Jeff Jonas
President
Quintar
Sankar Jayaram and Jeff Jonas are longtime veterans of extended reality and noticed a clear opening in the space: A demand for quality content that had both utility and entertainment value. Jayaram and Jonas, both formerly of Intel Sports, developed Quintar as a way to boost the in-venue fan experience by providing a second-screen experience to go along with live action. Quintar’s partnership with the PGA Tour, which has incorporated Quintar’s software development kit into the tour app, allowed the company to support 12 events this year by letting fans see shot-tracking views through their mobile devices. Quintar also partnered with AT&T for an XR experience in the G League that gave fans a stat-centric view that they could customize to their preferences.
Power Players: Fan Experience Technology
The biggest movers and shakers in Fan Experience Technology
The connection between teams and their fans has far transcended the days of ushering people to their seats so they can cheer for their favorites. With so many touchpoints to create a well-rounded fan experience, professional sports organizations have learned to cater to their loyalists — both in-venue and afar — through an arsenal of technology tools and partners to continue fostering that ongoing relationship.Sports Business Journal recognizes 41 people spanning 26 organizations who continue to push game day into new and exciting phases. The list includes companies that boost in-person attendance with augmented reality. Others enhance the digital presentation with data-infused productions or create more personalized activations. They bolster the mobile experiences that fans enjoy while engaging with their teams and turn venue navigation into a more streamlined (and pleasant) place for consumers. They are also the sports leagues themselves, tending to their most valuable assets to keep them returning.
Content by Ethan Joyce, Joe Lemire, Bret McCormick and Rob Schaefer