Thorpe Park Joins the Boomerang Network to Revolutionize Lost & Found Operations and Enhance Guest Experience
September 30, 2024
London, UK – September 30, 2024 — Thorpe Park, the UK’s most thrilling theme park and home of feel-good thrills within Merlin Entertainments’ diverse portfolio of over 140 resort theme parks, city-center gateway attractions, and LEGOLAND® Resorts across the UK, US, Europe, China, and Asia Pacific, is excited to announce its partnership with the Boomerang Network to transform Lost & Found operations. This collaboration aims to boost operational efficiency while providing guests with a seamless, stress-free item recovery experience.
Partnering with Boomerang allows Thorpe Park to streamline operations and enhance the guest experience. Lost & Found is now an opportunity to “wow” guests by returning their belongings in a way that creates trust and builds loyalty, turning moments of stress, like losing personal items, into moments of delight.
“Item recovery is one of the most powerful ways to win over your customers,” said Skyler Logsdon, CEO of Boomerang. “Returning a lost item when they least expect it provides an unforgettable experience and great gratitude from the customer. We’re thrilled to expand into the UK market with such an iconic property as Merlin Entertainments’ Thorpe Park.”
Thorpe Park joins a growing list of businesses in travel, entertainment, and hospitality that rely on Boomerang to help return lost items to their customers. This includes Universal Studios, Madison Square Garden, Atlanta Hawks, and many hotel groups and airports like Charleston International Airport and Aeroporti Di Roma, who have all turned to Boomerang to up their game in Lost & Found.
“At Merlin Entertainments, we’re constantly seeking innovative solutions to enhance the guest experience, and our Boomerang partnership is a key example of this ambition. By leveraging Boomerang’s cutting-edge technology, we can ensure lost items are reunited with their owners quickly and efficiently, whether that’s the day of or after their visit, providing peace of mind and an extra layer of convenience,” said Merlin Entertainments’ Head of Guest Excellence, Wayne Burton. Lizzie Tuohy, Park Excellence Manager at Thorpe Park, added, “This innovation allows us to elevate our service standards, demonstrating our commitment to guest satisfaction and making every interaction, even the unexpected ones, a positive part of their day.”