Meridianbet Group Partners with IC360 as Sports Integrity Momentum in Brazil Surges
This strategic partnership underscores their commitment to integrity in the rapidly evolving global sports betting landscape
Las Vegas, NV (September 17, 2024) —– Integrity Compliance 360 (IC360), the unequivocal global leader in delivering best-in-class integrity and compliance reg-tech products and services for the sports betting and gaming sector, is pleased to announce a partnership with championed sportsbook operator and online games provider, Meridianbet Group Brazil. This collaboration highlights IC360’s mission to serve the sports betting and gaming ecosystem on an international scale.
Through this partnership, Meridianbet Group will utilize IC360’s proprietary dashboard technology and team of analysts to augment their ability to expose and prevent fraudulent and nefarious betting activity. This integration of technology will also aid in protecting the integrity of their operations, as they promote an environment in the Brazilian market that gives their customers a sense of safety and security.
In 2024, expectations for Meridian Brazil operations are set high as the company seeks to capitalize on Brazil’s booming sports betting market. “The Brazilian market is set to be a game-changer for all of Golden Matrix Group, but also for the global gaming industry as a whole. “Brazil is expected to become the third-largest gaming market in the world, and this opportunity marks another key milestone for our company. Brazil’s multifaceted approval process reflects the complexity and scale of this market, and we are excited about the tremendous potential that lies ahead,” says Brian Goodman, CEO of GoldenMatrix Group. The group aims to leverage its extensive international experience, advanced technology, and innovative betting solutions to cater to the unique preferences of Brazilian customers.
“Meridianbet Group is one of the most high-powered players in the Brazilian sports betting market,” says Scott Sadin, IC360’s COO. “We are excited to work with the experts of the local market who understand the importance of integrity. It is our privilege to provide them with the tools to create an even stronger culture of transparency, that together can be modeled and shared with Meridian’s international reach.
About IC360:
Integrity Compliance 360 (IC360) is a global technology and consultancy powerhouse specializing in comprehensive integrity and compliance solutions for sports, sports betting, gaming, and iGaming. Leveraging the combined strengths of U.S. Integrity and Odds On Compliance, IC360’s mission is to set new standards by providing unparalleled services that ensure integrity, transparency, and compliance at the intersection of the rapidly evolving global sports betting market and sports integrity. For more information, visit ic360.io.
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About Meridianbet Group Brazil:
Founded in 2001 and acquired by Golden Matrix in April 2024, Meridianbet Group is a well-established online sports betting and gaming group, licensed and/or currently operating in 17 jurisdictions across Europe, Africa, and South America. Meridianbet’s successful business model utilizes proprietary technology and scalable systems, thus allowing it to operate in multiple countries and currencies and with an omni-channel approach to markets, including retail, desktop online, and mobile.
About Golden Matrix Group:
Golden Matrix Group, based in Las Vegas, NV, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across multiple international markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company attracts the industry’s top talent, with more than 1100 employees across the globe, delivering entertaining and responsible gaming experiences for players everywhere. Leading the global gaming entertainment industry by focusing our innovations in sports betting and online casino technology to deliver an outstanding player experience.
Media Contacts:
Meridian Gaming Brazil LTDA.
IC360:
Scott Sadin, Chief Operating Officer