U.S. Integrity and Odds On Compliance Announce Rebrand as Integrity Compliance 360 (IC360), the Unrivaled Leader in the Sports Betting and Gaming Compliance Sector

U.S. Integrity and Odds On Compliance Announce Rebrand as Integrity Compliance 360 (IC360), the Unrivaled Leader in the Sports Betting and Gaming Compliance Sector

Following the successful completion of their merger, U.S. Integrity and Odds On Compliance Launch IC360, Establishing the One-Stop-Shop Standard for Integrity and Compliance Solutions

LAS VEGAS, NV AND MIAMI, FL (APRIL 23, 2024)—Today, U.S. Integrity and Odds On Compliance announced the completion of their merger and the launch of the combined entity’s new name, Integrity Compliance 360 (IC360). The merger cements IC360 as the unequivocal global leader in delivering best-in-class integrity and compliance regtech products and services for the sports betting and gaming sector. 

IC360 will leverage the combined expertise, resources, and industry knowledge of U.S. Integrity and Odds On Compliance to continue delivering innovative solutions that empower organizations to achieve and maintain the highest standards of integrity and compliance. 

Statement from Wayne Kimmel: 
“The merger of U.S. Integrity and Odds On Compliance, becoming IC360, is a significant event in the evolution of the asset class of sports, media, and entertainment to ensure transparency, accountability, and ethical practices across the rapidly growing multi-hundred billion dollar global sports betting and gaming industry,” stated SeventySix Capital Managing Partner Wayne Kimmel, who was the original investor in both companies and is on the Board of Directors of IC360. “IC360 will continue to shape and enhance the future by providing innovative, reliable, and trustworthy technology and services to teams, leagues, gaming operators, and regulators.”

"The coming together of U.S. Integrity and Odds On Compliance represents a strategic alignment of values and a shared commitment to excellence,” said IC360 CEO Matt Holt, formerly CEO of U.S. Integrity. “As IC360, we are dedicated to providing our clients with 360-degree solutions that address their unique compliance challenges, ensuring they can operate with integrity and confidence in today's complex regulatory environment."

The strategic unification of these two prominent organizations reflects a commitment to providing unparalleled compliance and integrity solutions in a rapidly evolving regulatory landscape. “Our vision is clear: to help lead our industry forward on compliance and integrity standards, empowering our partners to raise the bar. We believe the IC360 brand represents just that. This is only the beginning of an exciting chapter for Integrity Compliance 360," commented Eric Frank, President of IC360, formerly CEO of Odds On Compliance.

The merger creates a comprehensive and dynamic suite of solutions and services.

IC360’s portfolio of services includes integrity monitoring, compliance advisory, and education, along with established products like the Integrity Monitoring dashboard, a foundational product for monitoring real-time sports integrity issues, PlayBookAI, the robust online repository of sports betting laws and regulations, and ProhiBet, the pioneering solution for ensuring compliance for athletes, coaches, and staff.

“With a comprehensive suite of services and leveraging the collective expertise of U.S. Integrity and Odds On Compliance, this is an evolution of a journey dedicated to setting industry benchmarks and creating a one-stop-shop for integrity and compliance needs,” added Scott Sadin, COO of IC360, formerly COO of U.S. Integrity. “Integrity Compliance 360 looks forward to a future marked by continued growth, impactful partnerships, and a steadfast dedication to the highest standards of integrity and compliance.”

Follow IC360 on social media: Twitter/X, LinkedIn, Instagram, and YouTube, and get all the latest news and updates at ic360.io.

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ABOUT IC360

Integrity Compliance 360 (IC360) is a global technology and consultancy powerhouse specializing in comprehensive integrity and compliance solutions for sports, sports betting, gaming, and iGaming. Leveraging the combined strengths of U.S. Integrity and Odds On Compliance, IC360’s mission is to set new standards by providing unparalleled services that ensure integrity, transparency, and compliance at the intersection of the rapidly evolving global sports betting market and sports integrity. For more information, visit us at ic360.io.


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