SeventySix Capital, a leading sports tech venture capital firm that focuses on investing in sports tech, esports and sports betting companies, invested in Quintar, a Santa Clara, CA-based augmented reality company. This investment adds to SeventySix Capital’s growing portfolio of innovative companies that are transforming the sports industry.

Quintar, led by CEO and Founder, Dr. Sankar “Jay” Jayaram - former CTO at Intel, is developing an AR-centered fan technology platform company enabling content owners, creators, and rights holders to build captivating live action AR experiences and revolutionize fan engagement.

“We are hoping with what we’re going to be doing this year, these experiences on mobile devices will become commonplace next year, and on AR headsets whenever the right ones come out," Dr. Jayaram said in an interview.

SeventySix Capital partner Chad Stender said in a statement, "The sports industry is being transformed by entrepreneurs who are developing new technology to make dynamic, new fan experiences."

“Our team at SeventySix Capital is thrilled to be backing Jay, Jeff and the team at Quintar who are creating a true Augmented Reality technology platform by ingesting statistics, sports betting data, analytics and video and then presenting it in a way to wow sports fans,” Stender explained.

Cowles Company, Assam Ventures, Pragya Ventures and others joined SeventySix Capital in the seed round.